MapiBG
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Social Content

A collection of selected social content series & social calendars I've made over time for various brands.

Role: Art Director.

Client: Downy, Miracle-Gro, Clinique

Agency: 360i, dentsu America.

Social Content

Content for various brands from educational posts to product demos, promotions, lifestyle, and e-commerce content.

Colgate
Social content calendar 2020 - 21.
Campaign: The Power of a smile. “What can your smile do?”
Agency: RedFuse

ONETOUCH Lifescan
Facebook campaign. “Is your meter just “good enough”? Upgrade for more guidance”
Agency: VMLY&R

T-mobile
Content for both the general market and hispanic market.
Agency: Decoded

Downy 
I collaborated with Alex Krutchkoff and Meagan Cignoli to animate the 6-sec stop-motion animations for the Downy Softsides social campaign. Twitter declared our videos to be the highest organically shared branded Vines of all time, trending on both Vine and Instagram’s popular pages.
Agency: 360i

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Clinique: #StartBetter
For years, Clinique advertising focused solely on beauty product claims. We set out to humanize and modernize the brand with Clinique's first global digital equity program and social media-centric campaign, #StartBetter—a rallying cry for women everywhere to start, whatever they were starting, better.

I helped to concept and successfully pitch this new platform and created social posts to support the #StartBetter manifesto. From this campaign Clinique saw a 240% increase in social brand advocacy, a 33% rise in purchase intent, and 97% of women who saw it felt the brand was more relevant to them.
Agency: 360i

Gro Something Greater
Miracle-Gro wants to inspire people to grow something greater. When we grow, we grow more than just plants. We grow stronger connections, healthier outlooks, greater purpose, and more imagination.
Agency: 360i