Femcare Ads
Tampax, Always & just.
Various projects from TV spots, educational videos, demo explorations, social content, and e-commerce. 2016-2019
Role: Senior Art Director
Credits: Laura Stamm-Boyd (ECD), Amanda Green (CW)
Client: Tampax & Always P&G
Agency: Publicis NY, Saatchi & Saatchi
Tampax Radiant
There are basic tampons, and then there's Tampax Radiant. With so many details that make it a next level experience inside and out, Tampax Radiant is anything but basic.
Director: Adam Patch
Radiant Always Content
Instagram stories for Always Radiant, pads that protect her sense of style and self-expression.
POCKET PEARL FITS YOUR LIFE
Tampax made a Pocket Pearl tampon that’s almost HALF the size of a regular tampon. Its ultimate protection fits anywhere so you can go everywhere.
Director: Jess Bonmah
MOTIVATION
What if our ad did more than just inform you about protecting you while you work out? This spot is a motivational video, helping to inspire the gym-going viewer to push through their workout. #GetInMotion
WHAT DOES LIFE LOOK LIKE DURING YOUR PERIOD?
Tampax gives you power over periods, so you can do nothing, something, or everything. It’s up to you.
Director: Gemma Lee
INSIDE TAMPAX
This video will put you're, "What is a tampon?" and "what is IN a tampon?" questions to rest. And, if you're worried about tampon chemicals, you'll be happy to learn that Tampax uses no chlorine bleach and no pesticide residues or dioxins, so they're just as safe as organics. Knowledge is power. #PowerOverPeriods
PURE & CLEAN E-COMMERCE CONTENT
New product collection launch on e-commerce platforms. With all other period products, you either chose between natural ingredients or protection. But with the Pure & Clean collection, there are zero compromises.
Check out the product on Amazon.
