Project: To raise awareness for the Los Angeles River, River LA asked us to create a wearable object that represents the river and at the same time works as a conversation piece that spreads their vision.
With that specific ask, we created a limited edition wristband that captures the Los Angeles River’s roots in urban design and natural scenery by integrating actual concrete from the iconic 6th Street bridge in Downtown LA with a blue resin balance. All the bracelets were handmade by the 72U participants.
To debut the bracelet and launch the rebranding of River LA, we threw a massive interactive party in a warehouse downtown LA. The party was inspired by the history of the river from past to future.
Role: Art Director & Designer.
Client: River LA.
Agency: 72U Creative Residency.
Press: Creativity-Online.
Project: Spinphony is a bike installation made in collaboration with 72andsunnys Google team and their Made with Code initiative. Our goal was to inspire and encourage teenage girls to take an interest in coding.
So we created a musical bike installation, each of them were given a specific instrument stem of a song. For instance, bike 1 controls drums, bike 2 might control bass and so on. The way we made it all come together was to have the volume of each stem depend on the speed at which the bike was being pedaled (i.e. the slower the RPM the quieter the stem of the song and vice versa). This is where Arduino came into play.
Using two magnets, a reed switch, Arduino, RPM values and MIDI we were able to produce an amazing symphony.
We ended up making a great first prototype.
Role: Art Director & Designer.
Client: Made with Code.
Agency: 72U Creative Residency.
Press: Arduino Blog, DescubriendoArduiono, Arduino Org.
Project: The New Orleans Tourism Marketing Corporation (NOTMC) partnered with 360i to go beyond the beads and transform the way travelers viewed the city.
We went beyond the beads of Bourbon Street to show people another side of New Orleans. We invited them to explore NOLA through the eyes of a local and with the heart of a discoverer.
Keep exploring at followyournola.com
Role: Art Director. I oversaw and designed all print campaign executions, website experience, TV spot, Case study & special holiday content.
Client: New Orleans Tourism Marketing Corporation.
Agency: 360i, dentsu America.
*American Advertising Awards - Integrated Marketing Campaign - Gold & Best in Show (local level)
I collaborated with Alex Krutchkoff and Meagan Cignoli to animate the 6-sec stop-motion animations for the Downy Softsides social campaign.
Twitter declared our videos to be the highest organically shared branded Vines of all time, trending on both Vine and Instagram’s popular pages.
Role: Art Director.
Client: Downy.
Agency: 360i, dentsu America.
Project: Miracle-Gro wants to inspire people to grow something greater. When we grow, we grow more than just plants. We grow stronger connections, healthier outlooks, greater purpose, and more imagination.
Role: Art Director, I oversaw and designed the campaign print ads, online mailing & social content.
Joy Lettering: I created a custom lettering for the Holiday card. Printed on seed paper. So every person that received the card could grow some JOY during the holiday season.
Client: Miracle-Gro.
Agency: 360i, dentsu America.
Project: Gayubo had the need to connect with a younger audience and expand their database. With that specific ask, we saw Mothers day as a perfect holiday to engage with.
We created an exact replica of one of Gaybo’s most luxurious jewel designs, made out of delicious Belgian chocolate. The only thing you had to do to send your mother a delicious jewel for mothers day was to sign up on our microsite. We delivered the chocolate jewel to 100 Spanish moms for Mother’s Day.
Role: Art Director & Designer.
Client: Gayubo.
Project: A new playful approach to education. Designed pieces meant to act both as direct advertising and teaching materials.
We created a series of temporary tattoos under the concept of PERMANENT ENGLISH for a science class taught in english, so kids could learn the subjects in a fun and memorable way.
Role: Art Director, Designer & Illustrator.
Client: Cambridge University.
Agency: Swing Swing.
A collection of selected logotypes I've made over time. Some of them are hand-made. Most are freelance projects and ad campaigns lockups. More to come!
The word that makes me feel happy, innocent and strong. The tradition that taught me to see the beauty in every moment. Growing up as a Central American kid, piñatas were a big deal. Every year I’d get to choose one for my birthday, and as that day drew closer my excitement and anticipation would build. More than a cartoon character, my piñata represented who I was at that stage of my life—my interests, my favorite color, my favorite candy. Each birthday was a celebration that marked a new milestone in my life, full of passion and color.
And as I changed through the years, so did my piñata. Born from mangled wire in an unassuming studio, a piñata becomes more alive with each layer applied to it. The wire form is covered with white paper and glue to create a hollow structure, which is then decorated with colored tissue papers to give it movement and color. Finally, it is stuffed with as many colorful candies as you can fit inside.
It’s a work of art. But with any creation comes destruction.
When you break a piñata, there are rules. The strongest and biggest kids go last, and everyone takes turns hitting it with all their might. Everyone wants to be the one to break it open. People cheer, clap, laugh, cry, scream, sigh; every emotions at play.
It’s a pure state of happiness.
You learn to enjoy every second of it, because in a few moments the piñata is destroyed. But from that destruction comes something beautiful. Candy falling from the sky! Every kid’s dream.
Project: Experimental Typography.
- Personal Project
Project: The Polaroad Project is a movement that shares the magic of instant photography. I joined the team as the lead designer to help them communicate the power of their adventure. Every piece of art before the journey helped us obtain sponsorships and the support of our community.
After the Journey, we created the polaroid project book with the purpose of raising funds to finance the Water for Senegal charity project. Thanks to donations, 1,000 more people in the town of Iwol have access to potable water.
Role: Art Director, Illustrator & Designer. I oversaw and designed all print & editorial executions.
Client: Polaroad Project.
Wrapping paper series, created with Crayola Perler beads. Melted, photographed and combined to create various patterns.
- Personal Project
Project: Create and launch Brugal's first light rum. Withs months of graphic and naming exploration my grandfather and I came up with the name for it: "Suspiro" (Spanish for "Love-Sigh”).
Role: Art Director & Designer.
Client: Brugal.
Agency: Swing Swing.
CHARITY STRIP POKER is a non-profit passion project created by Alejandro Castro, Mapi BG, Ibai Vigil-Escalera, and Chris Dumas. It wouldn't have been possible without the collaboration and heart of Debora Rodrigues, Ian Bardot, and the members of Red O’Clock.
Website: www.CharityStripPoker.com
Press:
Creativity-Online (Made it to Creativity-Online's Top 20.)
- Personal Project
Editorial project: We designed covers and create illustrations for leer.es a magazine found in schools all over Spain. Every cover explores a different meaning of the word “Leer” (Spanish for “read”).
Role: Art Director, Designer & Illustrator.
Client: Ministry of Education and Culture in Spain.
Agency: Swing Swing.
Experimental typography project made with color Iron wire. Published in Select K.
- Personal Project
Sometimes, having fun during a little down time is all you need to turn an inside joke into something beautiful. “Muy Mal”is a typography exploration project.
Typography treatment & art direction by: Mapi BG.
3D, CGI neon installation by: Guillermo García Prudencio.
- Personal Project
Project: To promote Canon's line of Cinema Cameras, we partnered with Hollywood directors to bring their stories to life. I was brought in to create the movie posters for the featured short films that got produced.
Role: Art Director, Designer & Illustrator.
Client: Canon.
Agency: 360i, dentsu America.
Series of skate projects
1. Undead nature video: Nature finds its way back to the forest.
2. Airbrush project: After a 5-month Airbrush course at Esdip school, I learned to create wood textures and water-drop letterings.
3. Cervecita skate: Combining handmade lettering with beer labels collaging.
- Personal Projects
